Although we include the digital negatives and a printing rights release in all of our packages (unless you substitute it for something else), people still have a lot of misconceptions about what digital negatives are and what they can do with them. Hopefully this guide will help you to understand a little bit more about this popular item.
What are digital negatives?
Digital Negatives are the files on CD or DVD. They have gone under minimal editing, and are useful for backup purposes. Many people like to have Digital Negatives just to ‘have’ all of the photos from their wedding or portrait session. That is why we offer them. However, digital negatives are NOT the images you see in our portfolio, in our albums, and on our blog. The photos we present have had extensive editing.
Why would I want them?
Many people want these files because they feel better about having a copy of all of their wedding or portrait images, because they want to print the photos off themselves, or because they want to post their photos online, such as on Facebook, MySpace, or a personal wedding website. You are welcome to do whatever you please with your negatives, as long as it falls under the limited copyright release. That means for the most part that you can use the images as much as you’d like for your own personal use.
When I get the digital negatives, does that mean I own the copyright?
No! Per federal law, we retain the copyright to every image we take, and copyright ownership cannot be sold to any person, for any price. When you purchase the digital negatives, you receive the images on a CD or DVD, plus a written rights release that gives you permission to use the images for certain purposes, such as making prints or other photo products, posting on a website, or for personal use. The release is specific to the person or persons purchasing the digital negatives only, and cannot be duplicated for others’ use.
What CAN’T I do with the digital negatives?
You cannot transfer or sell your copyright release to anyone else. This means that you can’t e-mail the photos to your Uncle Bob and tell him he is free to print the image all he wants. Only the bride and groom (or other party listed on the rights release form) have permission to use the images. You also cannot make significant changes to the images we give you (cropping and resizing are ok, but please leave the image editing to us). You also cannot sell DVDs, CDs or prints of the images to your friends and relatives, wedding magazines or websites (although we are happy to submit your images to wedding magazines on your behalf!), your other wedding day vendors, or anyone else. A Moment in Time Photography is the only entity authorized to sell or distribute the images that they own. If you have a specific request, we are more than happy to work with you to accommodate your needs.
Why are your prints so expensive?
The process that each image goes through before being printed can take hours, and is very skilled work, so we charge accordingly for this service. This is why there is such a big price difference between taking a digital negative to your local neighborhood one-hour photo and getting a 8×10 for $0.99 and purchasing one from us for $17. At the one-hour photo place, you are paying for the low-quality paper it is printed on, the antiquated equipment that prints it, and the two seconds it takes them to run the image through some generic tweaking (which usually makes the image WORSE, not better). When you purchase from the photographer directly, you are getting an image printed by a professional photo lab on super high-quality photographic paper and whatever time it takes us to carefully tweak and retouch the image and then calibrate it to the specific printer that our lab will be using, as well as our unconditional guarantee that if something is wrong with the print you receive, we will replace it free of charge. This requires expensive computer software and hardware, as well as lots and lots of time (roughly 15-30 minutes per image). For large prints, we also have a special process that allows us to enlarge the image to virtually any size without any loss of quality. This is something that you just can’t get at one-hour photo shops.
What exactly does “editing” a photo entail?
This is truly a huge question, and hard to answer with words. It can mean increasing contrast, adjusting the white balance, changing color hues, removing pimples, slimming down unattractive body parts, opening closed eyes, erasing debris or distracting backgrounds, adding special effects like vignettes or sepia, etc. The possibilities are truly endless, and every single image requires something different.
Furthermore, each image goes through two different rounds of editing. The first round of editing is where we make minor tweaks to the image to make it presentable for proofing.
It’s much easier to answer this question visually. In the following examples, the “SOOC” photo is the image straight out of the camera, the “proof” photo is the photo after the first round of editing (this is the image that you will see in your proofing galleries, as well as the image you will receive with your digital negatives), and the “edited” photo is the image after extensive retouching work that we will use for prints, albums, canvases, etc.
The “SOOC” image is fine, but it is lacking a bit of contrast, and is a bit too bright. The proof adds contrast, and color balancing, as well as tweaking how bright the SOOC image was. The fully retouched image took it a step further, and added a little twinkle to this bride’s eyes, a little more contrast, blemish removal, and skin softening.
You, the client, will never see an image “SOOC.” All images you will see at our preview and order session, or in any online gallery will be proofs. Any prints ordered, or any photos that will be going in your album will be fully retouched like the one above.
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